There is many examples of sponsorship, and they may vary allot. You can basicly sponsor everything. The type of sponsorhip most people is familour with is the sponsorhip in sports. For example a footballsplayers shoes, a skiiers skiis, or logos of a company on the "atleets" clothes.
One thing that goes hand in hand with sponsorhip in sport is cultural sponsorship. For example in music such as opera.
Tv shows are usually sponosred by companies, and in sweeden the sponsor money was higher than the comercal money. It is normal that sport shows such as football, skiing, ski jumping is sponsored. For example in finland ski jumping is sponsored by a coffe company.
People and companies can also sponsor schools. recently the biggest oil company in Norway, Statoil Hydro, sponsored a school in Oslo because the government didn't provide enough money to finish the school. Another example in norway is that a company, Borregaard, provided a school with over 100 new laptops and in return they got the possibilaty to get students do their practical part of the studies in their company. Many people are against sponsorship in schools. The main arguement is that they dont want their kids to go to a school where you are sponsored by Mc Donalds.
There is also sponsorhip in charity, for example companies that gives money to red cross and other organizations so kids can get a place to live and a place to study. It is rather expensive for the companies to do things like this, but in return they will get a good reputation
http://www.borregaard.no/eway/default.aspx?pid=243&trg=MainPage_8570&MainPage_8570=8693:0:
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