The total amount of sponsorships increased 8% for the year 2009 in Finland. In the year 2008 the amount was 166 million euros, but in 2009 it increased to 179 million euros.
Sports got approximatelly 60 percent of the amount what was used in sponsorships, that amount totalled to 109 million euros in 2009. The future of sponsorships looks bad, because of the fact that sponsorships are going to be decreased in the near future.
The cost effectiveness in sponsorhips is not usually very good when one looks at it in a perspective conserning sports
sponsorointibarometri
mainostajat.fi
http://www.slu.fi/lum/numero_7_2009/tutkittua/sponsoroinnin_maara_kasvoi_kahde/
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