Present today: Jani Vakkari, Joonas Kraft, Juuso Nieminen, Petri Lindberg and Stig-Arne Ryeng.
Todays secretary Stig-Arne Ryeng
Todays subjects:
* Finding the expert
* Determinate sakkokassa(Krafts idea)
* Update the wikipage
* Discuss how to digitalise the next meetings
We found our expert, and will contact her today.
29th of January.
We have tried to contact our expert a few times and we will continue. i can not say so much about her. But she work whit sponsorship for a electronic company.
Friday 29 January 2010
Sponsorship in sports: by Juuso
Sport sponsorships are becoming hugely popular as one of the best ways to create brand awareness, advertise one's services, as well as reaffirm the company's reputation as a responsible corporate citizen in the business world. There are many ways by which a sports person or sporting club, or sporting team can win sponsorship deals that only just help to promote their sport, nurture their talent but also, provide them with the necessary funds to purchase equipment etc.
Wednesday 27 January 2010
Finding our expert
We are working to find our expert. We have one name on our block and we hope to get a yes from her.
Thats all we can say now. More info will come later this week.
Thats all we can say now. More info will come later this week.
Tuesday 26 January 2010
Examples: by Stig
There is many examples of sponsorship, and they may vary allot. You can basicly sponsor everything. The type of sponsorhip most people is familour with is the sponsorhip in sports. For example a footballsplayers shoes, a skiiers skiis, or logos of a company on the "atleets" clothes.
One thing that goes hand in hand with sponsorhip in sport is cultural sponsorship. For example in music such as opera.
Tv shows are usually sponosred by companies, and in sweeden the sponsor money was higher than the comercal money. It is normal that sport shows such as football, skiing, ski jumping is sponsored. For example in finland ski jumping is sponsored by a coffe company.
People and companies can also sponsor schools. recently the biggest oil company in Norway, Statoil Hydro, sponsored a school in Oslo because the government didn't provide enough money to finish the school. Another example in norway is that a company, Borregaard, provided a school with over 100 new laptops and in return they got the possibilaty to get students do their practical part of the studies in their company. Many people are against sponsorship in schools. The main arguement is that they dont want their kids to go to a school where you are sponsored by Mc Donalds.
There is also sponsorhip in charity, for example companies that gives money to red cross and other organizations so kids can get a place to live and a place to study. It is rather expensive for the companies to do things like this, but in return they will get a good reputation
http://www.borregaard.no/eway/default.aspx?pid=243&trg=MainPage_8570&MainPage_8570=8693:0:
One thing that goes hand in hand with sponsorhip in sport is cultural sponsorship. For example in music such as opera.
Tv shows are usually sponosred by companies, and in sweeden the sponsor money was higher than the comercal money. It is normal that sport shows such as football, skiing, ski jumping is sponsored. For example in finland ski jumping is sponsored by a coffe company.
People and companies can also sponsor schools. recently the biggest oil company in Norway, Statoil Hydro, sponsored a school in Oslo because the government didn't provide enough money to finish the school. Another example in norway is that a company, Borregaard, provided a school with over 100 new laptops and in return they got the possibilaty to get students do their practical part of the studies in their company. Many people are against sponsorship in schools. The main arguement is that they dont want their kids to go to a school where you are sponsored by Mc Donalds.
There is also sponsorhip in charity, for example companies that gives money to red cross and other organizations so kids can get a place to live and a place to study. It is rather expensive for the companies to do things like this, but in return they will get a good reputation
http://www.borregaard.no/eway/default.aspx?pid=243&trg=MainPage_8570&MainPage_8570=8693:0:
Cost-effectiveness (kannattavuus): by Jani
The total amount of sponsorships increased 8% for the year 2009 in Finland. In the year 2008 the amount was 166 million euros, but in 2009 it increased to 179 million euros.
Sports got approximatelly 60 percent of the amount what was used in sponsorships, that amount totalled to 109 million euros in 2009. The future of sponsorships looks bad, because of the fact that sponsorships are going to be decreased in the near future.
The cost effectiveness in sponsorhips is not usually very good when one looks at it in a perspective conserning sports
sponsorointibarometri
mainostajat.fi
http://www.slu.fi/lum/numero_7_2009/tutkittua/sponsoroinnin_maara_kasvoi_kahde/
Sports got approximatelly 60 percent of the amount what was used in sponsorships, that amount totalled to 109 million euros in 2009. The future of sponsorships looks bad, because of the fact that sponsorships are going to be decreased in the near future.
The cost effectiveness in sponsorhips is not usually very good when one looks at it in a perspective conserning sports
sponsorointibarometri
mainostajat.fi
http://www.slu.fi/lum/numero_7_2009/tutkittua/sponsoroinnin_maara_kasvoi_kahde/
Tuesday 19 January 2010
Sponsorship-wikipage
Scedule BNI09 Sponsoship group
15th of January - Creating the Wiki page
15th of January - Meeting (Tasks divided)
20th of January - Expert selected and contacted
19th of January - Group Meeting ( Expert date must be scheduled)
22nd of January - Group Meeting
26th of January - Group Meeting
29th of January - Group Meeting (Practice show)
2nd of February - Video editing, concluding the expert interview
5th of February - Choosing who does what in the presentation
9th of February - Group Meeting
12 of February - Group Meeting
23rd of February - Presentation day!
TASKS:
Definitions - Joonas Kraft
Examples - Stig-Arne Ryeng
Objectives - Emil Virtanen
Practices - Petri Lindberg
Cost-effectiveness - Jani Vakkari
Sponsorship in sports - Juuso Nieminen
Cost-effectiveness (kannattavuus):
The total amount of sponsorships increased 8% for the year 2009 in Finland. In the year 2008 the amount was 166 million euros, but in 2009 it increased to 179 million euros.
Sports got approximatelly 60 percent of the amount what was used in sponsorships, that amount totalled to 109 million euros in 2009. The future of sponsorships looks bad, because of the fact that sponsorships are going to be decreased in the near future.
sponsorointibarometri
mainostajat.fi
http://www.slu.fi/lum/numero_7_2009/tutkittua/sponsoroinnin_maara_kasvoi_kahde/
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