Examples: by Stig

There is many examples of sponsorship, and they may vary allot. You can basicly sponsor everything. The type of sponsorhip most people is familour with is the sponsorhip in sports. For example a footballsplayers shoes, a skiiers skiis, or logos of a company on the "atleets" clothes.

One thing that goes hand in hand with sponsorhip in sport is cultural sponsorship. For example in music such as opera.

Tv shows are usually sponosred by companies, and in sweeden the sponsor money was higher than the comercal money. It is normal that sport shows such as football, skiing, ski jumping is sponsored. For example in finland ski jumping is sponsored by a coffe company.


People and companies can also sponsor schools. recently the biggest oil company in Norway, Statoil Hydro, sponsored a school in Oslo because the government didn't provide enough money to finish the school. Another example in norway is that a company, Borregaard, provided a school with over 100 new laptops and in return they got the possibilaty to get students do their practical part of the studies in their company. Many people are against sponsorship in schools. The main arguement is that they dont want their kids to go to a school where you are sponsored by Mc Donalds.

There is also sponsorhip in charity, for example companies that gives money to red cross and other organizations so kids can get a place to live and a place to study. It is rather expensive for the companies to do things like this, but in return they will get a good reputation

http://www.borregaard.no/eway/default.aspx?pid=243&trg=MainPage_8570&MainPage_8570=8693:0:

Cost-effectiveness (kannattavuus): by Jani

The total amount of sponsorships increased 8% for the year 2009 in Finland. In the year 2008 the amount was 166 million euros, but in 2009 it increased to 179 million euros.
Sports got approximatelly 60 percent of the amount what was used in sponsorships, that amount totalled to 109 million euros in 2009. The future of sponsorships looks bad, because of the fact that sponsorships are going to be decreased in the near future.
The cost effectiveness in sponsorhips is not usually very good when one looks at it in a perspective conserning sports

sponsorointibarometri
mainostajat.fi
http://www.slu.fi/lum/numero_7_2009/tutkittua/sponsoroinnin_maara_kasvoi_kahde/

Sponsorship-wikipage

Scedule BNI09 Sponsoship group

15th of January                           - Creating the Wiki page

15th of January                          - Meeting (Tasks divided)

20th of January                          - Expert selected and contacted

19th of January                          - Group Meeting ( Expert date must be scheduled)

22nd of January                          - Group Meeting

26th of January                          - Group Meeting

29th of January                          - Group Meeting (Practice show)

2nd of February                          - Video editing, concluding the expert interview

5th of February                          - Choosing who does what in the presentation

9th of February                          - Group Meeting

12 of February                           - Group Meeting

23rd of February                        - Presentation day!

TASKS:

Definitions - Joonas Kraft

Examples - Stig-Arne Ryeng

Objectives - Emil Virtanen

Practices - Petri Lindberg

Cost-effectiveness - Jani Vakkari

Sponsorship in sports - Juuso Nieminen

Cost-effectiveness (kannattavuus):

The total amount of sponsorships increased 8% for the year 2009 in Finland. In the year 2008 the amount was 166 million euros, but in 2009 it increased to 179 million euros.

Sports got approximatelly 60 percent of the amount what was used in sponsorships, that amount totalled to 109 million euros in 2009. The future of sponsorships looks bad, because of the fact that sponsorships are going to be decreased in the near future.

sponsorointibarometri

mainostajat.fi

http://www.slu.fi/lum/numero_7_2009/tutkittua/sponsoroinnin_maara_kasvoi_kahde/