Practices: by Petri

There are five different types of sponsorship. This section provides detailed information on “corporate” sponsorships. Organizational sponsors (hosts & co-hosts) include Chambers of Commerce and other business membership organizations, and are described briefly here.

Event Sponsorship

Event sponsors receive an impressive set of perks that no other presenters or exhibitor receives. While some sponsors are not involved in the event

Event, or community, sponsorship allows organizations to reach their target market with less clutter than other communications methods, exposes the product/service directly to the market, and provides an excellent mechanism for the organization to give back to the community by which it is supported. Event sponsorship, or sponsorship marketing, refers to supporting various types of event ranging from local Little League teams, educational partnerships, and health fairs, to college basketball teams, around-the-world sail boat races, professional auto racing, and even to the Olympic Games. Sponsorship varies widely in a number of aspects including event type, dollar expenditure, extent of professional planning and objectives, number and type of participants, media exposure, and geographic context. Whether the type of sponsorship is financial, media, or in-kind support (Cicora 1991), the list of company benefits derived from it can range from publicity, to product sales, image enhancement, or even improved employee morale (Decker 1991). Many organizations are now investing in sponsorships of the arts and education to enhance their corporate image.

Title Sponsorship

The difference between event sponsors and title sponsors is a matter of scope and flexibility. Event sponsors receive high profile opportunities on the day of the event, but title sponsors are involved often from the very beginning of the marketing campaign.



Event sponsors are entitled to participate in sponsorship activities related to the event day itself, including hosting almost any aspect of the event itself. Title sponsors have access to our attendees before the event and can actually piggy-back on our extensive enrollment marketing campaign.



Most importantly, whereas event sponsorship is limited only by space available, title sponsors enjoy some industry exclusivity in their positions. We endeavor to place title sponsors in different categories, avoiding, where possible, direct competition in the primary business focus of two title sponsors.


Activity Sponsorship

Activity sponsors contribute a specific service and are recognized in non-traditional ways. Activity sponsors are often Title sponsors who wish to further advance their profile at the event by giving away gifts, hosting a bar, etc. However, any good idea, something that will improve the experience for the attendees, will be considered under an activity sponsorship program.


Media Sponsorship



Media sponsors play the role of independent voice at our events. At this point, the term “media” may be a misnomer, because Connect has already involved several different non-media organizations in this role at past events. The following is a list of likely players:

- Local Daily Newspaper

- Regional Business Journal

- Technology Magazines

- National Business or Technology Publications

- Technology e-Zine

- Technology Radio or TV programs

- Public or Private Universities & Colleges

- Government Technology Offices (ECRC)

- Government Business Organizations (SBA)

- Technology Industry Association

- User Groups



Participation through a media sponsorship program usually involves a trade of services.


Facility Sponsorship



A facility sponsorship is available to the location that hosts the event. In many cities, the Connect event will be the largest gathering of top executives ever in that city. This is an excellent opportunity to promote your facilities to top CEOs who rarely attend conferences outside of their board rooms. Most facility sponsorships involve hosting the mixer at the end of the day.


http://www.questia.com/googleScholar.qst;jsessionid=LrfGYG1vtPv9hypyV5TydFThZljZvYyvwRg5Qbch6rG6btxBTLCd!1532742983!1317424680?docId=5001285464
http://www.horizonevents.com/connect/typesofsponsorship.htm

Interview with our team member Joonas

Since our interview is in next week, we have prepared a little one with our group member Joonas Kraft,

Our project have been running for some weeks now,do you feel that you have an idea of what sponsorship is?


Yes i do, we are still in a learning process but i feel that we have a good grip of the project.

How do you think our expert will respond to us in his interview?

I think he will provide us with useful information and good answers.

Is this something you would like to do in the future?

Yes, if i ever get the opportunity.

Definitions: by Joonas

To sponsor something is to support an event, activity, person, or organization financially or through the provision of products or services. A sponsor is the individual or group that provides the support, similar to a benefactor. For example, a corporate entity may provide equipment for a famous athlete or sports team in exchange for brand recognition. The sponsor earns popularity this way while the sponsored can earn a lot of money.


http://en.wikipedia.org/wiki/Sponsor_%28commercial%29

Expert found!

After hard research, our head researcher Petri managed to get in touch with a expert in our field. He has been working in FC HAKA, and we will interview him in the next week.

Meeting 19th of January

Present today: Jani Vakkari, Joonas Kraft, Juuso Nieminen, Petri Lindberg and Stig-Arne Ryeng.

Todays secretary Stig-Arne Ryeng

Todays subjects:

* Finding the expert
* Determinate sakkokassa(Krafts idea)
* Update the wikipage
* Discuss how to digitalise the next meetings

We found our expert, and will contact her today.

29th of January.

We have tried to contact our expert a few times and we will continue. i can not say so much about her. But she work whit sponsorship for a electronic company.

Sponsorship in sports: by Juuso

Sport sponsorships are becoming hugely popular as one of the best ways to create brand awareness, advertise one's services, as well as reaffirm the company's reputation as a responsible corporate citizen in the business world. There are many ways by which a sports person or sporting club, or sporting team can win sponsorship deals that only just help to promote their sport, nurture their talent but also, provide them with the necessary funds to purchase equipment etc.

Finding our expert

We are working to find our expert. We have one name on our block and we hope to get a yes from her.

Thats all we can say now. More info will come later this week.

Examples: by Stig

There is many examples of sponsorship, and they may vary allot. You can basicly sponsor everything. The type of sponsorhip most people is familour with is the sponsorhip in sports. For example a footballsplayers shoes, a skiiers skiis, or logos of a company on the "atleets" clothes.

One thing that goes hand in hand with sponsorhip in sport is cultural sponsorship. For example in music such as opera.

Tv shows are usually sponosred by companies, and in sweeden the sponsor money was higher than the comercal money. It is normal that sport shows such as football, skiing, ski jumping is sponsored. For example in finland ski jumping is sponsored by a coffe company.


People and companies can also sponsor schools. recently the biggest oil company in Norway, Statoil Hydro, sponsored a school in Oslo because the government didn't provide enough money to finish the school. Another example in norway is that a company, Borregaard, provided a school with over 100 new laptops and in return they got the possibilaty to get students do their practical part of the studies in their company. Many people are against sponsorship in schools. The main arguement is that they dont want their kids to go to a school where you are sponsored by Mc Donalds.

There is also sponsorhip in charity, for example companies that gives money to red cross and other organizations so kids can get a place to live and a place to study. It is rather expensive for the companies to do things like this, but in return they will get a good reputation

http://www.borregaard.no/eway/default.aspx?pid=243&trg=MainPage_8570&MainPage_8570=8693:0:

Cost-effectiveness (kannattavuus): by Jani

The total amount of sponsorships increased 8% for the year 2009 in Finland. In the year 2008 the amount was 166 million euros, but in 2009 it increased to 179 million euros.
Sports got approximatelly 60 percent of the amount what was used in sponsorships, that amount totalled to 109 million euros in 2009. The future of sponsorships looks bad, because of the fact that sponsorships are going to be decreased in the near future.
The cost effectiveness in sponsorhips is not usually very good when one looks at it in a perspective conserning sports

sponsorointibarometri
mainostajat.fi
http://www.slu.fi/lum/numero_7_2009/tutkittua/sponsoroinnin_maara_kasvoi_kahde/

Sponsorship-wikipage

Scedule BNI09 Sponsoship group

15th of January                           - Creating the Wiki page

15th of January                          - Meeting (Tasks divided)

20th of January                          - Expert selected and contacted

19th of January                          - Group Meeting ( Expert date must be scheduled)

22nd of January                          - Group Meeting

26th of January                          - Group Meeting

29th of January                          - Group Meeting (Practice show)

2nd of February                          - Video editing, concluding the expert interview

5th of February                          - Choosing who does what in the presentation

9th of February                          - Group Meeting

12 of February                           - Group Meeting

23rd of February                        - Presentation day!

TASKS:

Definitions - Joonas Kraft

Examples - Stig-Arne Ryeng

Objectives - Emil Virtanen

Practices - Petri Lindberg

Cost-effectiveness - Jani Vakkari

Sponsorship in sports - Juuso Nieminen

Cost-effectiveness (kannattavuus):

The total amount of sponsorships increased 8% for the year 2009 in Finland. In the year 2008 the amount was 166 million euros, but in 2009 it increased to 179 million euros.

Sports got approximatelly 60 percent of the amount what was used in sponsorships, that amount totalled to 109 million euros in 2009. The future of sponsorships looks bad, because of the fact that sponsorships are going to be decreased in the near future.

sponsorointibarometri

mainostajat.fi

http://www.slu.fi/lum/numero_7_2009/tutkittua/sponsoroinnin_maara_kasvoi_kahde/